Banner Advertising Online

Provided By Dr Michael Teng
Banners are very similiar to the roadside billboards advertisers display to make consumers aware
of their client's products and services. It builds consumer awareness of products available in the
market and may go ahead and buy the same. Using banner advertising on the Internet is very much
the same. You place banners on various websites with complimentary businesses. Surfers get routed to the advertiser's website by clicking the banner which has a hyperlink to your site.

Banner advertising can be successfully converted to a pay per click system as well. You pay only
when a surfer clicks the banner and gets routed to your site. You in turn make money by selling
you products to the prospective customers directed to your site by clicking on the banner.

The choice of website where the banner ad will be displayed is critical to the success and effectiveness of the banner advertising. Appropriate research must be carried out to ensure
that the website where you propose to place your banner ad is visited by your target audience.

Using banner ads on the net:
• Increases traffic to your site
• Gives you an opportunity to convert a surfer to your buyer
• Helps your business to reach widespread audience
• Helps branding and increases chances of customers choosing your brand over your competitor's
brand

Types of Banner Ads
Banner advertising is a great way to brand your company and generate traffic to your website. Naturally, there are several different types of banner ads:

• Banner Exchanges
This is the most common type of advertising. When you place a banner on your site, for every
two that are seen on your site, one of your banners is displayed on someone else's site.

• Cost Per Impression
Using cost per impression, you provide a banner on someone's website and pay a small fee
every time someone sees it (i.e. visits the website hosting)

• Pay Per Click
The name is self-explanatory. You pay a small fee when someone clicks on your banner.

• Keyword Ads
This form of banner advertising involves specifying keywords that relate to your ad, your business,
and your customers. The placement of your ad is designed to coordinate with user searchbased
keyword usage.

Measuring the effectiveness of your banner ads
Depending on the program or programs you use to create and post your ads, there are many ways
to assess the effectiveness of your banner ads. Most programs allow you to measure the conversion
rates of your ads. Google's Adword, for example, lets you measure the number of impressions your
keywords generate and it also lets you measure the number of clicks generated by each impression.

If you have a large budget for advertising, it is also possible to have professional teams monitor and
measure the effectiveness of your banner ads and make regular efforts to increase your company's
online exposure.

Hiring professional banner advertisers
Many companies offer package deals for advertising; to make the process as simple as possible.
After all, if your webpage is not made available through search engines, its only function will be
as an online business card. You won't generate any new leads.

Advantages
• Provides a high degree of focus to get your website placed online, ranked within the first pages of
search engine results.
• Graphic design is often put to better effect by professional advertisers
• Generates more traffic

Many package deals for banner advertising also give you the opportunity to revamp your website
and optimize your content for keyword efficiency. The best strategy for finding professional
advertisers is often to conduct a general web search. Be sure to look for package deals as
these tend to offer a full range of benefits for your business.